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Audiences for Custom Segmentation

Zeynep avatar
Shared by Zeynep • February 12, 2024

Introducing Audiences in UserMotion, allowing you to easily segment your customers or leads based on their scores, traits and signals!

It’s here to help you make segment of users for different reasons like churn risks, expansion opportunities, or other custom purposes.

Once someone fits into your segment, you'll get notified immediately. This means you act fast on your opportunities or risks.

So, essentially, it gives power to:

  • Segment Smarter: Break down your customer base into groups for targeted management.
  • Engage Effectively: Send custom messages and offers to each group for better relevance.
  • Track Transitions: Get notified when customers move between groups to engage them at the right time.

Need more help? Check our Audiences article or simply comment on this!